- ROLE

Group Creative Director

- FOR

AMAZON

- DATE

2023

- TYPE

Experiential

Our goal was to position Amazon as the shopping destination of choice during the holidays and cut through category clutter during this competitive time in market whilst spreading joy amongst consumers.

We ran an interactive activation across Sydney with two-bursts of activity in Pitt Street Mall and in Martin Place which deliver high foot-traffic and proximity to key retail precincts in Sydney allowing us to tap into the shopping and gifting mindset of local consumers.

The high-impact executions connected Amazon with consumers during the festive period to spread joy, whilst associating Amazon with easing holiday stress.